The top 2 challenges operators face when promoting their business are: marketing costs and the lack of staff to support marketing efforts1.
Tips to boost your lunchtime business
Tork conducted research to understand the consumer mindset when it comes to takeout and delivery. Here are tips that can help boost your business operations and optimize success by promoting takeout and delivery throughout the work week:
Reach out to your diners
Let diners know their patronage is appreciated via social media or e-mail.
Women are over twice as likely not to take a break than men. Help women take advantage of lunch break benefits by encouraging them to take a break with takeout.
Draw on consumer insights
Better understand what motivates diners to order takeout and evaluate your operations accordingly.
Offer value, when possible
Roughly 50% of people (51% and 47% respectively) would be more likely to order if restaurants offered free delivery or a discount.
Meet diners where they are
Ensure you have an easy-to-navigate website and smooth phone ordering process to cater to all diners.
Keep it fresh
Consider seasonal menu items or special partnerships that entice diners to order takeout.
Build a connection
A small dish or beverage as a part of a loyalty program are key to fostering personal connections with your customers.
Get hungry for feedback
Encourage your customers to leave reviews to help encourage more customers to dine with you, on- or off-premise, in the future.
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. More information at www.essity.com