MOD Pizza is one of the fastest-growing fast casual pizza chains in the United States, with more than 150 stores in the U.S and U.K. and another 100 in the pipeline. Founded and based in Seattle, WA, MOD Pizza is a platform for “doing good” with a focus on its employees, community engagement, and environmental stewardship. The idea is simple – take care of employees and customers, and the business will take care of itself. Or, as MOD Pizza calls it: “Spreading MODness.” Tork has been a dedicated and valuable partner to MOD in many ways – from taking care of the little things to providing innovative solutions specific to MOD’s business needs. As Dana Grueber, Senior National Accounts Manager, Tork, puts it: “We want to make sure that we’re driving innovation based on their needs not necessarily on what we think their needs are.”
For example, the Tork Xpressnap Ad-a-Glance with DIY Marketing Tool has truly helped MOD Pizza tell its story – the MOD way.
Keith Karas, Vice President, Supply Chain, MOD Pizza, explains: “It’s very important to us that we have products that are recyclable and compostable. Tork is constantly innovating, they have the products that we need in order to operate our business. We want to talk about our values, we want to talk about different promotions that we have, we want to talk about fundraisers, we want to talk about things that we’re doing in the community. The Ad-a-Glance dispensers allow us to spread messages in a way that is not intrusive.” It’s no wonder “Spreading MODness” is the brand’s mantra.
MOD Pizza takes an active interest in its surrounding community by taking the lead on various local sustainability and charity initiatives. For example, every November, MOD Pizza dedicates a week to Spreading MODness in which all MOD locations donate $1.00 for every MOD pizza sold to their local charity partner. Just last year, MOD raised over $364,275 for Generosity Feeds to help fight childhood hunger in the United States. The initiative, which involved 279 stores, 26 states, 5,000 MOD supporters (or “MOD Squaders”) and numerous customers, is just one example of how MOD works to “spread MODness” beyond its restaurant doors.
Tork is proud to help bring those initiatives to life. The Tork Xpressnap Ad-a-Glance feature is the perfect way to connect with customers and promote brand awareness without sacrificing on sustainability commitment. For example, Tork Xpressnap Ad-a-Glance features fundraising messages, such as “Fundraise Your Heart Out” that inspires customers to get involved with the latest work a MOD pizzeria is doing in the community. With the new DIY Marketing Tool, MOD can also create customized Ad-a-Glance panels online and share the same in-store advertising on its social media pages for marketing made easy. In this case, customers can visit MOD’s “Fundraise Your Heart Out” Facebook event page and learn more about the cause.
Tork Xpressnap dispensers are easy to refill and provide hygienic one-a-time dispensing, which helps to improve the overall atmosphere of any restaurant. For MOD, Chris Bober, District Manager, Seattle South, MOD Pizza says, “As a guest coming into our store, you don’t think about a napkin until the napkin holder is empty. It just makes it easier for us because it’s something that you’re not thinking about in an operations side, you just want it to automatically happen.”
And when it comes to “Spreading MODness” across 150 stores, and counting?
“We need a partner that can keep up both in the U.S. and internationally,” says Keith. “Tork has the footprint to be able to do that.”