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Essity’s Tork Brand Wins Tissue World ‘Best Marketing Strategy’ Award

03/25/2019

Tork, an Essity brand, won the award for Best Marketing Strategy from Tissue World for its campaign, Take Back the Lunch Break. The award was announced at the world’s largest international paper industry event on March 25 in Milan, Italy. This is the second year in a row that Essity’s Tork brand has won the award, following last year’s recognition for the rollout of the Tork PeakServe™ Continuous™ Hand Towel System.

The Take Back the Lunch Break campaign resulted from two business trends in North America: restaurants’ lunchtime business was declining, leading to decreased restaurant revenues, and office workers were taking fewer and shorter lunch breaks. 
 
Tork commissioned a survey among office workers and their bosses across the United States and Canada to investigate lunch behavior at work and how this influences productivity and job satisfaction. The data from the survey demonstrated lunch breaks are beneficial for employee productivity and happiness. The campaign was then built around these results to educate and change behaviors around unspoken truths and fears about lunch breaks.
 
To amplify its message, Tork has established the third Friday in June each year as National Take Back the Lunch Break Day. This year Take Back the Lunch Break Day falls on Friday, June 21, 2019. On this day and every day, workers across North America are encouraged to join the movement and take back their lunch breaks to improve their happiness and workplace productivity. 
 
This campaign is one of many activities within Essity’s Sustainability approach that promotes wellbeing, more from less and circularity. Last year, Essity educated 2.5 million people on Health and Hygiene related topics.
 
“The promise of our Tork brand is that we will be there to help our customers think ahead as they focus on their business. This year, Tork is investing additional resources to provide our customers with the tools to promote Take Back the Lunch Break in their own communities,” says Suzanne Cohen, Director of Foodservice Marketing, Essity. “We are excited to see the impact this campaign will have on both offices and restaurants in 2019 and beyond.”
 
To learn more about Take Back the Lunch Break, please visit https://www.torkusa.com/brand/torktakesback/
 
 
For more information please contact Suzanne Cohen at 610-546-4988 or Suzanne.Cohen@essity.com
 
 
About Tork: The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit www.Torkusa.com
 
About Essity: Essity is a leading global hygiene and health company dedicated to improving well-being through products and solutions, essentials for everyday life. The name Essity stems from the words essentials and necessities. Our sustainable business model creates value for people and nature. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 47,000 employees and net sales in 2018 amounted to approximately SEK 118.5bn (EUR 11.6bn). The headquarters is located in Stockholm, Sweden, and the company is listed on Nasdaq Stockholm. More information at www.essity.com.

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Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. More information at www.essity.com

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