Philadelphia, PA – April 20, 2015 – Today, Essity, the producer of the Tork brand of Away-from-Home professional hygiene products, announces the launch of its award-winning Tork Xpressnap Image Napkin Dispensing Systems in North America. Available now and on display at the National Restaurant Association (NRA) Show in Chicago, Ill. from May 16-19 2015, the new napkin dispenser collection is ideal for high-end establishments that prioritize creating a premium dining experience. The Xpressnap Image line includes two distinct styles – sleek aluminum and genuine walnut – each designed to fit seamlessly into a variety of modern foodservice venues.
To complete the high-end guest experience, Essity is also announcing the launch of Tork Premium Extra Soft Xpressnap dispenser napkins designed to exceed customer expectations. These napkins deliver incomparable softness and an elegant look and feel that’s substantially different from other dispenser napkins, with six subtle leaf designs in each refill. Ideal for the emerging self-serve, yet premium foodservice industry, Tork Xpressnap Image is an elegant solution that adds to the overall ambiance of a dining experience.
“At Essity, we create products with our customers in mind. In today’s dynamic foodservice landscape, that includes designing a dispenser for a discerning audience that’s both functional and beautiful,” said Suzanne Cohen, Foodservice Marketing Director with Essity’s North American Away From Home Professional Hygiene business. “We’re excited to add this premium line to the Xpressnap dispenser family, giving operators another option for creating the upscale experience their guests expect.”
Tork Xpressnap Image dispensers are available in sleek aluminum and genuine walnut in both traditional and café sizes. Serving cafes, resorts, luxury hotels and night clubs, the Xpressnap Image line was designed for operators that value design as much as functionality. In 2014, both styles received the prestigious Red Dot Design Award for product design, an internationally recognized seal of quality design, with accolades touting its, “harmoniously curved style [that] conveys functionality and elegance.”
As part of the Xpressnap dispenser family, the Image line features the unique One Napkin, Every Time™ technology that ensures customers only touch and take one napkin at a time. In studies, use of Xpressnap resulted in a reduction of usage of at least 25 percent* when compared to traditional napkin dispensers, and has the added benefit of being more hygienic.
In settings where the guest experience is paramount, Tork’s collection of premium offerings including front of house, back of house and washroom can make all the difference. Research has shown premium furnishings can affect consumers’ perceived level of quality, as well as their willingness to spend more time and money at a specific venue.1 In addition to the Tork Xpressnap Image napkin dispensing systems, the Tork Elevation Line for washroom and the Tork Foodservice Wet Wipes for front of house cleaning are also ideal for creating a premium guest experience.
National Restaurant Association Show attendees can visit booth #8413 to experience the new Xpressnap Image collection as well as Tork’s established line of foodservice products and dispensers.
For More Information
Contact Heidi Bobier, Weber Shandwick at email@example.com or (952) 346-6027.
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of Essity, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. More information at www.essity.com.
Essity delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the Essity sustainability work include Dow Jones Sustainability Index 2013, the WWF Environmental Paper Company Index 2013, and Ethisphere – World’s Most Ethical Companies 2014.