PHILADELPHIA – October 1, 2020 – Tork, an Essity brand, launched the Ella’s Handwashing Adventure app, optimized for smartphones and tablets, in North America. The 2020 global pandemic has proven that handwashing is essential and headed into this year’s cold and flu season, hand hygiene has never been more critical. The app offers a range of playful materials to support pre-school and kindergarten teachers and staff in addressing handwashing with small children ages three to six. All materials feature "Ella" – a cartoon character and recurring guide developed with input from young children that kids can play together with and learn from. The app has already been downloaded more than 56,000 times globally and is being used in pre-schools and kindergartens around the world.
Now more than ever, it is critical to teach young children the importance of hand hygiene. Yet 47.6% of parents don’t know what procedures their child’s pre-school has in place for hand hygiene, and more than 85% of parents need to remind or nag their kids to wash their hands.1 The simple act of handwashing effectively helps prevent infections, particularly among children in busy pre-school and kindergarten environments as they constantly use their hands to explore food, toys, and more.
“It is imperative to introduce this material early in order to form good, life-long habits,” said Rachel Olsavicky, Regional Marketing Manager, Commercial & Public Interest, Essity Professional Hygiene. “Tork has worked with schools for many years, and Ella’s Handwashing Adventure is a part of our commitment to bring hygiene top of mind. By introducing inspiring and playful tools for children, we aim to minimize infections, reduce sick leave, and reduce the burden on parents and teachers.”
The Ella’s Handwashing Adventure app and a variety of playful and engaging materials have now been compiled into a toolkit for pre-schools and kindergartens - available online for free as part of the Tork Clean Care program.
The materials available include:
- Brochures and information for school staff: Presentations, brochures and leaflets with an introduction to the Ella toolkit, information about hand hygiene as well as games, tips and tricks to teach handwashing to pre-schoolers and kindergartners;
- Ella’s Handwashing Adventure App: An app for teaching handwashing in a fun and intuitive way, using a gamification-approach and no written text. The app has been fact checked by SMI (the department of communicable disease control in Västra Götaland, Sweden);
- Ella Poster: A colorful poster of different situations where it’s more important or less important to wash hands;
- Max’s Handwashing School: For older children aged 6-10, Max’s Handwashing School materials;
- Other interactive materials to engage children, such as an Ella coloring poster and an Ella Diploma can be found here.
About the Survey
1The survey has been executed by Questback on commission by Essity, during August and September 2013. The sample consists of 3,121 randomly selected parents with children in pre-school, distributed equally over the geographical regions; United Kingdom, Sweden, Finland, the Netherlands, Germany and France. Data has been collected through online panels with invites distributed through e-mail.
The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that supports customers to think ahead so they’re always ready for business. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit www.torkusa.com.
Essity is a leading global hygiene and health company. We improve people's well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2019 amounted to approximately $13.5 billion. The headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks down barriers for improved well-being and contributes to a healthy, sustainable and circular society. More information at www.essity.com.
Matt Longo, Weber Shandwick