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Media contact

For media enquiries about Tork, please contact:

Tari Christofferson, Marketing Communications Manager
phone: (920) 720-4671
email: tari.christofferson@sca.com

 
Friday, September 28, 2012

Tork Launches Its Finest, Best-in-Class Hand Towel Offering to Date

Premium, soft hand towels help office building owners and managers make a positive impression with tenants and their customers

PHILADELPHIA – SCA, the makers of the Tork® brand of away-from-home paper products, today announces the launch of its new finest collection of hand towels which includes Premium Extra Soft, Premium and Advanced Soft.

The new portfolio of hand towels, available in roll and folded options, improves restroom aesthetics and experience for tenants, employees and customers. Additionally, these towels are compatible with a variety of TorkSelect™ dispensers.

“Studies show that customers and tenants judge a facility largely by the condition of its restrooms,” said Josh Renihan, Director of Washroom and Regional Marketing for AfH Professional Hygiene-North America. “If you think about it, other than their work space, people in office buildings spend more time in the restroom than any other part of the building. That’s why we’ve made several enhancements to make our premium products the softest, highest-performing products available. These products actually have a quality and softness you can see and feel.”

Some of the enhancements that make Tork’s premier line of hand towels best-in-class for overall performance include:

• Faster absorbency rate for better hand drying

• Superior softness for a higher-quality feel

• Enhanced appearance for a high-end restroom image

• An attractive leaf embossed design

• Tork Easy Handling™ packaging makes product cases easier to lift, carry, open and dispose of

Most Tork Premium Extra Soft, Premium and Advanced Soft hand towels feature a guaranteed savings in paper usage, and all are covered by the Tork 100% satisfaction guarantee. Renihan said, “We’re committed to providing the finest luxury hand towels to fit our customers’ needs and put our guarantee behind that commitment.”

For more information, please contact Katie Meacham, Burson-Marsteller (312) 596-3409 or Katie.Meacham@bm.com

About Tork®

The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.

About SCA

SCA is a global hygiene and forest company that develops and produces personal-care products, tissue, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENA and Tork. Sales in 2011 amounted to $16 billion (EUR 11.7 billion). SCA has approximately 37,000 employees. For more information about SCA, please visit: www.sca.com  

Sustainability

SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2011, the WWF Environmental Paper Company Index 2011, and Ethisphere – World’s most ethical companies 2012.

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