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For media enquiries about Tork, please contact:

Tari Christofferson, Marketing Communications Manager
phone: (920) 720-4671
email: tari.christofferson@sca.com

 
Tuesday, February 15, 2011

SCA Donates Two Smart Cars to Earth Day Network For Its Billion Acts of Green Sweepstakes

Prizes leave Wisconsin for winners in California and Tennessee

PHILADELPHIA — SCA has donated two smart fortwo cars as the winning prizes in the Billion Acts of Green® sweepstakes being conducted by Earth Day Network.

The cars have been loaded onto carriers and sent on their way to winners Rebecca Kaspar of Camarillo, Calif., and Nathan Coggins of Jonesborough, Tenn. The cars were shipped from SCA Tissue’s Service Excellence Center in the town of Menasha, Wisconsin, on Friday, Feb. 11, and on Monday, Feb. 14.

Photo (above): Mike Kapalko, Sustainability Marketing Manager for SCA Tissue North America, oversees the loading of a smart car as it leaves the Service Excellence Center in the town of Menasha on Monday, Feb. 14, and heads for Jonesborough, Tenn. The other smart car left Friday, Feb. 11, headed for California.

“We congratulate the winners of our contest and commend them for committing their Acts of Green,” said Kathleen Rogers, president of Earth Day Network, which generates a wide range of environmental education and policy initiatives year-round. “The Billion Acts of Green campaign was launched last year and will continue to collect green acts until the time of the Earth Summit in Rio de Janeiro in 2012, when we expect to have one billion acts.”

“We are pleased we have been able to help stimulate interest in the sweepstakes by sponsoring the two fuel-efficient smart cars,” said Mike Kapalko, Sustainability Marketing manager for SCA Tissue North America. “We congratulate the winners, and hope others will join them in pledging acts of green that collectively will make our planet more sustainable.”

The smart fortwo is the most fuel-efficient, non-hybrid, gasoline-powered car in the U.S., according to the Environmental Protection Agency’s 2010 Fuel Economy Guide, www.fueleconomy.gov/feg/FEG2010.pdf. Furthermore, the smart fortwo is completely recyclable, from its dashboard to its exterior door panels.

According to Earth Day Network, both smart car winners pledged to teach their children about the environment as their Act of Green. Their winning entries were selected through a random drawing among thousands of entries.

“As a teacher of Family and Consumer Science, I guide students through the sewing process of an apron project and encourage students to use their scraps to make other useful items,” said Kaspar. “When we study nutrition, I introduce my students not only to foods and how they nourish their bodies, but I also introduce them to some aspects of the food industry, its impact on the environment and how the food choices they make reflect back to the environment.”

Coggins said, “At home, we raise a garden, plant trees, use compact fluorescent bulbs, cycle and recycle. We use a groundwater source heat pump for our home and have passive solar, and support our local ‘Green Power Switch,’ which electrifies our home with a percentage of energy from renewable sources.”

Each winner also happens to have an adult child who works in renewable energy.

About Earth Day Network:
Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Its mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. Earth Day Network pursues its mission through a combination of education, public policy, and consumer activism campaigns. Earth Day Network’s campaigns and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. The organization has a global reach with a network of more than 22,000 partners and organizations in 190 countries. Earth Day Network is a 501(c)3 organization located in Washington, D.C. For more information, contact: Lisa Swann, EDN vice president of communications, (202) 518-0044, ext. 14, or swann@earthday.net.

About Svenska Cellulosa Aktiebolaget SCA:
SCA is a global hygiene and paper company that develops and produces personal-care products, tissue, packaging solutions, publication papers and solid-wood products.  Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands Tena® and Tork®. Sales in 2010 were $15 billion. SCA has approximately 45,000 employees. For more information on SCA’s environmental efforts, visit www.sca.com/en/Sustainability/.

About SCA Tissue:
SCA Tissue is one of the three largest producers of Away From Home tissue products in North America, supplying paper napkins, tissues, towels, specialty wipers, dispensers and soap used in commercial settings such as restaurants, office buildings, schools and healthcare facilities. To make its 100-percent recycled Tork products, SCA Tissue recycles more than 750,000 tons of paper a year, and over 50 percent of those tons are post-consumer. The first American papermaker to earn EcoLogoTM certification for its environmentally sustainable processes and products, SCA Tissue also has earned Green SealTM certification on an assortment of its products, making Tork the largest Away From Home sanitary paper product brand in North America to earn both certifications. More information is available at www.torkusa.com.

Download Press Release: SCA Donates Two Smart Cars to Earth Day Network For Its Billion Acts of Green® Sweepstakes

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